For the past 20 years, a group of 50 journalists have been gathering to vote for the North American Truck of the Year. Their decision is then presented in January during the North American International Auto Show (NAIAS) and can be extremely influential.
According to Market Watch, this prestigious award should not be underestimated; “The awards- now in their 21st year- are unique in the United States because instead of being given by a single media outlet they are awarded by a group of automotive journalists from the United States and Canada…These [winners] are benchmarks in their segments based on factors including innovation, comfort, design, safety, handling, driver satisfaction and value for the dollar.”
Garnering this award is so important because it usually means a surge in sales and popularity. That’s why GM is extremely happy to sweep both the car and truck of the year awards this year. On Monday, at the NAIAS, GM’s Chevrolet Silverado walked away with the top truck prize, while the Chevrolet Corvette Stingray captured the coveted car prize. GM has now won the truck division 4 times and the car dic=vision an astounding 6 times in 21 years!
GM president Mark Reuss said in reaction to the awards, “To take both the car and truck awards means a lot to the people who worked on it internally…Also, I think practically, it helps to put us on the consideration map from buyers who might not otherwise consider our cars.”
The sweeping victories by GM were not only good for the company, but the entire American auto industry. After all, it was just a few years ago when the American Big 3 looked as good as dead. In order to help celebrate GMs’ victories, vice president Joe Biden even stopped by the NAIAS. Biden went on to say, “We bet on you, and we won…The vehicles on display at the show reflect the sacrifices made during the industry’s restructuring during the recession.” This year marked America’s highest automotive sales since 2007 and has helped to create optimism across the country.
For now, GM is celebrating their victories, but they are ready to continue on in their excellence. And for the sake of America’s well-being, we hope the success continues.